Most websites online will never live to the full potentials because they refuse to learn anything from their main competitors. It is important to make use of a competitor research tool to encourage innovation, avoid complacency and avoid errors that your competitors are repeating often or always. Here are the necessary steps to take in order to get the most from your competitor analysis tool;
• Identify your top competitors online.
• Evaluate your competitors’ keyword difficulties.
• Analyze your competitors’ on-page Optimization and On-site contents.
• Analyze their backlink
• Check out the structures of their sites and UX.
• Analyze how they leverage social media.
• Track their spending on Ads
1.Identify Your Top Competitors Online
It is important to be aware of your SEO rivals in India, and not just online competitors. Your SE Ranking Competitors may probably exist outside of your chosen niche and you have to contend with them in SERPs. Your main SEO competitors are actually those that are ranked on the first page of search engines like Google.
You can search for them by simply entering your top keywords into your analysis tool, and writing down their names. If for instance, your targeted keyword brought out search results dominated by online videos then you may have to do better videos to beat your competitors.
2. Evaluate Your Competitor’s Keyword Difficulties
Analyzing keyword difficulty is one of the best ways to analyze the strength of your main competitors. Make use of your analysis tool to analyze specific competitor strengths such as; the strength of their domains, search engine indexing, Alexa ranking, Catalog listings, Volumes of Traffic, and signals from their social networks.
When writing down information on your competitors make sure you take note of their keyword weaknesses that you can turn to your advantage.
Also keep in mind that the higher the keyword difficulty of your targeted competitor, its SEO and that means the tougher it gets to out-rank such. From the results obtained from this step, you can now Search for New Keywording Opportunities. From the analysis, you can enrich your contents by adding more powerful long-tail keywords, and you may add lower but competitive keywords you might have missed out.
3. Analyze Your Competitors’ on-page Optimization and On-site contents.
Analyze your competitors’ on-page SEO with your analysis tool. This will help you know vital information on how frequently they publish new contents and the most popular keywords they target. When analyzing this part, make sure you pay attention to their Meta-data, and Headline components such as title length, and title tags.
Check their inbound and outbound linking strategies and make sure every other SEO strategies they are doing well is copied so that you can add extra effort to surpass them.
Make sure you pay attention to the relevance of their topics to their contents, and their average word count and video length. All these components play a crucial role when search engines like Google crawl through websites.
4.Analyze Their Backlink Strategies
One of the main benefits of using a competitor analysis tool is that it exposes the sources of backlinks for your main competitors and you can use this vital information to generate high-quality links for your own blog. Analyzing these backlinks simply creates new link opportunities for you.
You need to analyze as many contents as possible and pay
attention to the contents that generate most backlinks to figure out their main
sources of links.
5.Check Out the Structures of Their Sites and UX
Most of the algorithm changes made by Google in the last few years have been focused mainly on UX. UX simply means User Experience and it comprises of faster loading pages, great mobile experiences, and improvement in search results.
You need to compare user experiences on your site with that of your competitors because your competitors will rank higher when your site is more confusing to navigate, sluggish or less responsive.
To make the most from this analysis, make sure you increase your page loading speed and optimize your blog’s map for enhanced crawlability. Make sure each element of your site is designed with enhanced user experience in mind.
When analyzing your competitors for their UX, pay attention
mostly to their landing pages by analyzing the depth of clicks, and also check
their PageRank distribution. Learn from your competitors’ mistakes if you want
a better SERP.
6. Analyze How They Leverage on Social Media
The social media has become one of the leading elements of good SEO. An ideal social media analyzing tool will help you increase web traffic when your site is mentioned and when you interact more with your followers.
The tool will also help track the number of times a brand is mentioned. The ideal social media tracking tool must be able to track social media sites of your competitors, and forums.
When you use your competitor analysis tool to track social media engagement of your main rivals, pay attention to the social networks they are not frequently using. You need to detect how often new contents are published on their sites, and how they established communication with their most active followers.
You need to track the contents on their site that drives most engagements on their social media profiles. You may also want to track their user reviews and other mentions.
7. Track Their Spending on Ads
Lastly, your competitors may have an edge over you because they spend more than you do, especially on Ads. Aside from increasing your spending on Ads, it makes a lot of sense to track your competitor’s Google Ads campaign.
Make sure you track their paid posts and all other contents they promote so that you can create an ideal budget for promoting your Ads and content. One ideal and reliable competitor analysis program you can use today for the best results is found at https://seranking.com/competitor-traffic-research.html .
Now that you understand what it takes to use an analysis tool on your competitors, perhaps taking small steps to implement results obtained from this tool is the secret to achieving great success.