We live in the era of internet, where nearly 4 billion people are using it on a regular basis. What this means is that more than half of the world’s population is online, making’; the internet a fertile ground for business. And that’s exactly why there isn’t a single big-name company that’s not using the internet to its advantage. But we must know some off-line methods to promote your business.
Internet marketing is a big thing and is expected to surpass other means of marketing really soon. The days of high-budget TV commercials are long gone; everything is done on the internet now. Instead of television programs, people go to Google, YouTube, Facebook, Twitter, Instagram and other major sites.
Promoting your business on the internet is definitely a good idea, but you mustn’t forget about off-line marketing methods as well. This is especially important for those offering their product/service to people from their local area.
It’s easier and more cost-effective to reach your neighbors in person than promoting your business to them via internet. Knowing all this, it’s time to talk a little bit about marketing methods that aren’t related to the internet but which can still bring your business a lot of success.
Off-Line Methods to Promote Your Business
1. Promotional Accessories
Think about the items that most people use on a regular basis, but which aren’t related to modern tech. We’re talking things like lighters, pens and pencils, bags, and other accessories people can find useful in everyday activities.
Put your company’s brand on those items and you’ll introduce people to your brand. By giving away these accessories as presents, not only will you make people happy but you will also make them interested in your company.
2. Business Cards
When you think about Japan, you probably think about high-tech devices, flashy neon lights, and gadgets from the 21st century. But, believe it or not, the old-fashioned business cards are still a big thing in Japan. The big question is why?
It’s because they’re compact and convenient to use, containing all the information one needs about a company. And they also look nice. Thanks to these things, many marketing experts believe we’re about to witness a business card revival in the United States. You can play your part in it!
3. Brochures & Pamphlets
Same as business cards, brochures and pamphlets may seem like marketing means from the last century. But, the fact is that they’re still very effective in the second decade of the 20th century.
The thing is that people just can’t stare to the screens of their computers and smartphones all the time. Sometimes, they feel like reading a book made of paper, like their parents and grandparents used to do. And sometimes, they feel like learning more info about a business through brochures and pamphlets, not through their business site.
Not to mention that if you find some good brochures print deals, you’re gonna save your money. Giving away brochures is a much cheaper way to spread the word about your company than paying for an ad on Google or some social media platform.
4. Talk to People
We’re all humans and we still appreciate human interaction. That’s something the internet can’t give us, at least not in the way many of us would like to. And that’s something small business owners can take advantage of.
Speaking about your brand at events is a good way to introduce potential customers to your company. Those events can be anything from fairs and conventions to some events organized by your business.
Most people spend hours in transport every day, going to work, school, shopping malls, etc. Putting posters on billboards, inside buses, trains, and other means of public transport is guaranteed to catch the intention of many passersby.
And if the posters you make are enchanting enough, people will want to learn more about your business.
One Final Thing to Remember
Internet marketing is more effective than any other type of marketing, it’s a fact! But, exactly that is the reason that the competition on the World Wide Web is fierce. The world’s largest companies are there, competing against one another to create a more effective marketing campaign.
When it comes to off-line marketing methods, the competition isn’t that fierce. There aren’t no Coca Cola employees giving away brochures and pamphlets to passersby; instead, they’re promoting their brand online. And that’s exactly what small businesses can take advantage of!